ADAPT TO CONSTANT CHANGES

Ads Be Nimble,
Ads Be Quick

ADAPT TO CONSTANT CHANGES

Ads Be Nimble,
Ads Be Quick

RAPID RESPONSE CREATIVE & INSIGHTS

Rapidly changing conditions and real time performance analytics require quick adjustments in your creative messages. Our Creative Automation services deliver fast turnarounds on new ad versions and landing pages, as well as custom formats, optimizations and sequences in YouTube and the open Web—including for connected TV and live streaming activations.

Our professional creative team leverages innovative technologies to analyze performance, recommend and execute changes to your messages so they seamlessly integrate with the proactive targeting and placement adjustments we make to maximize your media outcomes and Brand Mentality™.alignment in response to shifting events.

AGILE CREATIVE STUDIO

We leverage our internal creative studio to quickly build and customize your video and display ads, using extensive format libraries, sizes, animations, actions, buttons, overlays and end cards.

We also use it to create unique click tracking tags, add your third party impression tags and collect data from embedded forms, Q&As, etc.

In all, our creative studio empowers our team to respond to your creative needs on the fly and rapidly build, version-ize, traffic, activate and optimize your ads.

AGILE CREATIVE STUDIO

We leverage our creative studio to quickly build and customize your video and display ads, using extensive format libraries, sizes, animations, actions, buttons, overlays and end cards.

We also use it to create unique click tracking tags, add your third party impression tags and collect data from embedded forms, Q&As, etc.

In all, our creative studio empowers our team to respond to your creative needs on the fly and rapidly build, version-ize, traffic, activate and optimize your ads.

LANDING PAGE BUILDER

Our Landing Page Builder is wizard-like technology that complements our professional creative team and integrates with the custom click tracking tags we create.

With your assets in hand, our team creates custom responsive HTML5 pages and/or AMPs for your domain or subdomain.

Both have multiple layout options (lead capture, signup, product feature, store locator, etc.), as well as optional items such as forms, carousels, videos, iframes, slide shows, etc.

AD CUSTOMIZATION & DYNAMIC OPTIMIZATION

Sightly’s ad customization offers the ability to version-ize a brand’s creative on YouTube or the open Web for different personas, devices, products or locations. We can use cards, overlays for offers, calls to actions, maps to give your ad the personal touch that performs—at no extra cost.

Our professional creative team, assisted by our Creative Studio technology, does all the heavy lifting to quickly build high-engagement display or video assets that can be optimized towards specific outcomes leveraging real-time technology.

Through multivariate, dynamic testing of creatives and landing pages, Sightly uncovers the optimal mix and versions of elements by delivery path and optimizes them for the best performance in relation to your desired outcomes.

AD CUSTOMIZATION & DYNAMIC OPTIMIZATION

Sightly’s ad customization offers the ability to version-ize a brand’s creative on YouTube or the open Web for different personas, devices, products or locations. We can use cards, overlays for offers, calls to actions, maps to give your ad the personal touch that performs—at no extra cost.

Our professional creative team, assisted by our creative studio technology, does all the heavy lifting to quickly build high-engagement display or video assets that can be optimized towards specific outcomes leveraging real-time technology.

Through multivariate, dynamic testing of creatives and landing pages, Sightly uncovers the optimal mix and versions of elements by delivery path and optimizes them for the best performance in relation to your desired outcomes.

CREATIVE SEQUENCING

Sightly’s professional creative team designs ad sequences to tell compelling stories and drive viewers down funnel.

Using a sequential series of ads to take viewers through a story or narrative flow over the course of the campaign, this strategy casts a wide net with the first ad to create as large an impression pool as possible for retargeting with the second ad, and so on.

Testing is critical for successful creative sequencing, and Sightly’s creative team has years of experience designing pre-campaign tests to validate potential sequencing scenarios that maximize outcomes.

HOW CAN RAPID RESPONSE AGILE CREATIVE HELP MAXIMIZE YOUR MEDIA OUTCOMES?

Happy to Discuss!