WELCOME TO

REAL PEOPLE YOU CAN TRUST

With fast growing offices in New York City, Chicago, San Diego and Los Angeles we are a well-rounded team of software developers, media and data experts who are focused on helping agencies and advertisers deliver high performing video ads on YouTube.

REAL PEOPLE YOU CAN TRUST

With fast growing offices in New York City, Chicago, San Diego and Los Angeles we are a well-rounded team of software developers, media and data experts who are focused on helping agencies and advertisers deliver high performing video ads on YouTube.

Download our performance kit to see how you can knock your next video campaign out of the park!

Download our video performance kit to see how you can knock your next video campaign out of the park!

About Sightly

As a Premier Google Partner, Sightly enables you to deliver video ads to the most receptive viewers on the most trustworthy, desirable video destinations. We provide the knowledge, transparency and expertise needed to exceed your performance goals.

We leverage Google’s first-party profile, location, search, and channel data to create custom segments. This enables us to target an advertiser’s audience with the most relevant messaging at the moments that matter.

As a Premier Google Partner, Sightly enables you to deliver video ads to the most receptive viewers on the most trustworthy, desirable video destinations. We provide the knowledge, transparency and expertise needed to exceed your performance goals.

We leverage Google’s first-party profile, location, search, and channel data to create custom segments. This enables us to target an advertiser’s audience with the most relevant messaging at the moments that matter.

TRANSPARENCY BUILDS TRUST

We have a healthy obsession with truth and transparency at Sightly. We believe in building relationships based on honesty and setting ambitious, but realistic expectations upfront, leading to campaign results that will make your team proud.

You’ll get performance data, optimization expertise, actionable insights and real-time recommendations at every step of your campaign.

Learn More

OUR Executive team

RALPH MACK

CEO and Executive Chairman

For the past 25 years, Ralph has been investing in start-up technology companies, as CEO of Mack Capital. After being on Sightly’s Board since inception, he became CEO in 2018. Prior to Sightly Ralph worked on Wall Street where he brought companies public, raised debt capital, sold high yield bonds, and invested in distressed debt at Bear Stearns and Prudential Securities. Ralph received a BS in economics with majors in Finance and Entrepreneurial Management from the Wharton School at the University of Pennsylvania, as well as an MBA in Finance from the Stern School of Business, New York University. Outside of work, Ralph plays golf and table tennis as well as mentors students and entrepreneurs.

ADAM KATZ

Chief Revenue Officer & General Manager

Based in New York, Adam drives revenue growth, leads sales strategy, and manages many other business areas at Sightly. Prior to coming on board full-time, Adam spent his first year on Sightly’s advisory board helping develop the go-to market strategy. Previously, Adam was the first-to-market Enterprise Executive at Nomi where he helped the company break into the QSR/Retail verticals connecting the online and the offline worlds. He also spent time on the business development teams at Pubmatic, a leading Sell Side Platform, and Yahoo! for three years. He received his BA from the University of Maryland in The Scholars Program. Adam is a dynamic leader with a passion for people, coaching, teamwork and sports.

JENNIFER RUSSO

Interim Chief Financial Officer

Jennifer is a senior financial professional with a unique background spanning corporate strategy, finance, M&A and leadership. She is a trusted advisor to CEOs and Boards on business growth and exit strategies. Jennifer was the founder & CEO of JUJA Active, a fashion-forward multi-brand activewear retailer, leading the company from inception to its development into a popular consumer brand and ultimately to its purchase. Jennifer was also an investment banker for 20+ years with a focus on retail, consumer and wellness companies. Jennifer holds a B.S. in Economics from the Wharton School of the University of Pennsylvania.

RYAN VASPRA

SVP, Media Strategy & Analytics

Ryan and his team provide intelligence, insights and recommendations for customer and corporate success within the disciplines of innovation, media strategy, media planning, optimizations and reporting. Prior to joining Sightly, Ryan was the vice president of media services for Mindstream, an integrated marketing agency network, while previously holding a product manager job at LeaseLabs.com, a digital marketing and content management software and services. Ryan holds a BBA from Price College of Business at the University of Oklahoma. Outside of work he’s passionate about family, travel, surfing, snowboarding, soccer, wine and being active.

ROBERT HELSTROM

VP of Product

Robert brought more than 20 years experience in technology, video and media across big brands in manufacturing and entertainment, the ad agency space and his own martech startup when he joined Sightly at its outset. He’s led the effort to build the TargetView® self-service application and manages the product team. Robert enjoys solving customers’ problems and delivering experiences that delight them. He holds a BA and MA in Media and Communication from Northern Illinois University. Robert loves film, classic rock, da Bears and a good mystery.

RAJIV KUMAR

CTO

Rajiv has a long history of success as an engineering leader and an entrepreneur. Most recently Rajiv was CTO of an India-based company called SuperKisan. As part of his role, he ran strategy and product implementation. One of the exciting areas at SuperKisan was a backend of AI/ML applied to disease prediction and insights into sustainable farming.

On the entrepreneurial side, Rajiv was co-founder of 3 companies. One was focused on mobile gaming apps and the second was a rich media social network where he first got exposed to the advertising industry. His biggest achievement was with his startup Widcomm Inc. Rajiv also led engineering at Hughes Network Systems where he worked on technology that allowed the mobile phone to connect to the internet for the first time.

Based in San Diego, Rajiv leads the engineering team at Sightly. He attended the Indian Institute of Technology in Bombay.

GREG GARUNOV

SVP Performance & Partner Strategy

Greg has 12+ years experience at advertising agencies, working on a variety of client verticals and media disciplines. He has worked in brand strategy, multi-channel media investment, measurement and analytics, and operations across multiple industry verticals, enabling him to evaluate business opportunities through a unique lens and drive results for Sightly. His deep industry experience makes Greg an asset in developing and executing strategic vision for the organization and our clients. He holds a BS in Marketing and Entrepreneurship from Syracuse University. In his free time, Greg enjoys travel, playing basketball, and going to the movies.

MARISSA RUBINFELD

VP, Client Services

Based in New York, Marissa leads the client services team. Prior to joining Sightly, Marissa was Associate Digital Media Director at Horizon Media where she spent over 5 years covering a range of client verticals including CPG and Financial. Marissa also worked at Eyeview Digital as Director of CPG Client Solutions, focusing on ROAS based media and measurement solutions. Marissa is a service-oriented leader with a drive for discovering dynamic solutions for clients and building an internal culture of innovation, strategic consultancy, and creative resolutions. Marissa holds a degree from the University of Maryland. In her free time, Marissa enjoys boxing and finding great restaurants around the city.