WELCOME TO

WHO ARE WE?

We’re smart, agile digital media experts, bolstered by strong partnerships and innovative tools.

Our mission is to maximize your media outcomes at the speed of rapidly changing conditions.

We’re your trusted advisors. The ones who listen and actually deliver what you need—whether it’s

  • Industry context and POVs,
  • Help with strategy,
  • Education about emerging trends and tech,
  • Hands on training, or most of all,
  • Above-and-beyond performance in the face of shifting events and sudden circumstances.

We’re Sightly.
We help brands anticipate the unexpected.

Get our Intelligence Kit and find out what makes our approach to media so smart and agile!

The Sightly Difference

PARTNERSHIPS

We approach partnerships differently than most. We see them as value exchanges. They aren’t just about taking, but giving value as well. We like to learn what our partners’ needs are and make it our job to help fulfill them.

As a long time Premier Google Partner and member of the exclusive YouTube Measurement Program, we provide uncommon experience and expertise to maximize your media outcomes through the Google stack.

Strong partnerships with connected TV/OTT, live streaming video and direct premium publishers give us exclusive access to high-value inventory where your audiences invest their time and attention.

We are early adopters of TikTok’s ad tech and can get your brand front and center of 54 million active monthly Gen Zers and young Millennials, aligning with your desired outcomes and brand preferences.

The Sightly Difference

PARTNERSHIPS

We approach partnerships differently than most. We see them as value exchanges. They aren’t just about taking, but giving value as well. We like to learn what our partners’ needs are and make it our job to help fulfill them.

As a long time Premier Google Partner and member of the exclusive YouTube Measurement Program, we provide uncommon experience and expertise to maximize your media outcomes through the Google stack.

Strong partnerships with connected TV/OTT, live streaming video and direct premium publishers give us exclusive access to high-value inventory where your audiences invest their time and attention.

We are early adopters of TikTok’s ad tech and can get your brand front and center of 54 million active monthly Gen Zers and young Millennials, aligning with your desired outcomes and brand preferences.

STRATEGIC ADVISORY

Our industry experts have hundreds of years of agency, brand, data and technology experience helping teams like yours with brand and media strategy, competitor research, data/technology solutions and marketplace representation.

360° Customer View

Our industry experts have hundreds of years of agency, brand, data and technology experience helping teams like yours with brand and media strategy, competitor research, data/technology solutions and marketplace representation.

OPTIMAL MEDIA PATHS

We aim to simplify the supply chain for both publishers and advertisers. Others merely attempt to reduce costs, but Sightly truncates the chain to create the most direct or optimal media path for maximum transparency.

INCLUSION & RESPONSIBILITY

Diversity makes us a stronger partner. We actively recruit and hire women and minorities to enhance our excellence. Our United Outcomes program provides internships, mentoring and in-kind contributions of our media services.

STRATEGIC ADVISORY

Our industry experts have hundreds of years of agency, brand, data and technology experience helping teams like yours with brand and media strategy, competitor research, data/technology solutions and marketplace representation.

360° Customer View

Our industry experts have hundreds of years of agency, brand, data and technology experience helping teams like yours with brand and media strategy, competitor research, data/technology solutions and marketplace representation.

OPTIMAL MEDIA PATHS

We aim to simplify the supply chain for both publishers and advertisers. Others merely attempt to reduce costs, but Sightly truncates the chain to create the most direct or optimal media path for maximum transparency.

INCLUSION & RESPONSIBILITY

Diversity makes us a stronger partner. We actively recruit and hire women and minorities to enhance our excellence. Our United Outcomes program provides internships, mentoring and in-kind contributions of our media services.

OUR Executive team

RALPH MACK

CEO & Executive Chairman

For the past 25 years, Ralph has been investing in start-up technology companies, as CEO of Mack Capital. After being on Sightly’s Board since inception, he became CEO in 2018. Prior to Sightly Ralph worked on Wall Street where he brought companies public, raised debt capital, sold high yield bonds, and invested in distressed debt at Bear Stearns and Prudential Securities. Ralph received a BS in economics with majors in Finance and Entrepreneurial Management from the Wharton School at the University of Pennsylvania, as well as an MBA in Finance from the Stern School of Business, New York University. Outside of work, Ralph plays golf and table tennis as well as mentors students and entrepreneurs.

ADAM KATZ

CRO & General Manager

Based in New York, Adam drives revenue growth, leads sales strategy, and manages many other business areas at Sightly. Prior to coming on board full-time, Adam spent his first year on Sightly’s advisory board helping develop the go-to market strategy. Previously, Adam was the first-to-market Enterprise Executive at Nomi where he helped the company break into the QSR/Retail verticals connecting the online and the offline worlds. He also spent time on the business development teams at Pubmatic, a leading Sell Side Platform, and Yahoo! for three years. He received his BA from the University of Maryland in The Scholars Program. Adam is a dynamic leader with a passion for people, coaching, teamwork and sports.

JENNIFER RUSSO

Interim CFO

Jennifer is a senior financial professional with a unique background spanning corporate strategy, finance, M&A and leadership. She is a trusted advisor to CEOs and Boards on business growth and exit strategies. Jennifer was the founder & CEO of JUJA Active, a fashion-forward multi-brand activewear retailer, leading the company from inception to its development into a popular consumer brand and ultimately to its purchase. Jennifer was also an investment banker for 20+ years with a focus on retail, consumer and wellness companies. Jennifer holds a B.S. in Economics from the Wharton School of the University of Pennsylvania.

Stefan Papp, Sightly CTO
STEFAN PAPP

CTO

Steeped in a combination of technology and business management, Stefan’s passion is to enable businesses to realize their strategic objectives by applying the right technologies in the right measure, coupled with sensible and supportive business process.

Stefan joined Sightly after serving as the senior vice president of advertising technology for Deloitte Digital. Previously, he was the CTO at the pioneering predictive social intelligence platform, Blab. He also held leadership positions at technology companies including AdReady, Intelligent Effects and Solutions IQ.
Stefan leads the vision and strategy for Sightly technology, closely collaborating with business units to craft advanced systems and architecture that facilitate and drive the company’s objectives, especially the rapid expansion of its disruptive Brand Mentality™ platform.
GREG GARUNOV

EVP, Business Development

Greg has 12+ years experience at advertising agencies, working on a variety of client verticals and media disciplines. He has worked in brand strategy, multi-channel media investment, measurement and analytics, and operations across multiple industry verticals, enabling him to evaluate business opportunities through a unique lens and drive results for Sightly. His deep industry experience makes Greg an asset in developing and executing strategic vision for the organization and our clients. He holds a BS in Marketing and Entrepreneurship from Syracuse University. In his free time, Greg enjoys travel, playing basketball, and going to the movies.

MARISSA RUBINFELD

SVP, Client Services

Based in New York, Marissa leads the client services team. Prior to joining Sightly, Marissa was Associate Digital Media Director at Horizon Media where she spent over 5 years covering a range of client verticals including CPG and Financial. Marissa also worked at Eyeview Digital as Director of CPG Client Solutions, focusing on ROAS based media and measurement solutions. Marissa is a service-oriented leader with a drive for discovering dynamic solutions for clients and building an internal culture of innovation, strategic consultancy, and creative resolutions. Marissa holds a degree from the University of Maryland. In her free time, Marissa enjoys boxing and finding great restaurants around the city.

ROBERT HELSTROM

VP, Marketing

Robert brings more than 30 years experience in marketing, video and media across big brands in manufacturing, entertainment and finance, ad agencies and his own martech startup. He’s been with Sightly from day one and enjoys building brands, solving customers’ problems and delivering knowledge that delights them. He holds a BA and MA in Media and Communication from Northern Illinois University. Robert loves writing, films, classic rock and a good mystery.

IN THE NEWS

HOW CAN WE HELP YOU TODAY?

Strategy? Personas? Analytics? Premium Media? Let us know!