CTR Performance Exceeds Benchmark By 64%, Talk About Hitting The Jackpot!
State Lottery tests CTA Extension and Geotargeting for their “Thank a Teacher” initiative and sees a 64% boost in CTR as well as a view rate 107% above benchmark.
Lottery
State Lottery tests CTA Extension and Geotargeting for their “Thank a Teacher” initiative and sees a 64% boost in CTR as well as a view rate 107% above benchmark.