Case Study
How United Airlines Used Cultural Intel to Boost Cross-Platform Performance
+19pt
lift in VCR
+20%
engagement
Cross-Platform Cultural Strategy
Powered by Brand Mentality® contextual targeting
United Airlines leveraged Sightly’s Brand Mentality® to deploy real-time cultural intelligence across YouTube, TikTok, and Programmatic OLV, ensuring every impression reflected brand values and cultural context while avoiding risky news adjacencies.