Anticipate the Unexpected
The world moves so fast now. Brands and agencies can’t move fast enough.
Brand Mentality™ fixes that.
Now you can master the mayhem, jump on the moments that matter most to your brand and respond lightning fast.
Align With Consumers on Your Values
A recent survey on brand values found that 82% of Americans would pay more for a value-aligned brand.
Have you defined your brand’s values and centralized them so all your teams and partners can take action authentically and consistently?
The Brand Mentality™ Platform
Your Mentality profile is the deepest, most comprehensive record of your brand's perspectives and preferences.
- It's the source of truth that drives all your marketing and media decisions
- Codifies your desired outcomes, values, causes, influencers, aspirations and scenarios
- Automates contextual alignments, persona targeting, optimizations, competitor conquesting, and more
- Accommodates custom questions or queries specific to your brand or campaign
Our tech layers your Mentality on a massive stream of data to identify the signals that matter the most to your brand.
- Anticipation Boards congregate all your top news, trends, and viral moments
- AI recommends immediate action for each moment based on your Mentality profile
- Each moment includes relevant keywords, videos, and articles for intelligence and activation
- Human review nurtures your brand’s Mentality model so it gets smarter over time
Build dynamic inclusion or block lists for YouTube at the video or channel level—at scale, on demand.
- The ocean of data we access though our membership in the YouTube Measurement Program fuels this tool
- Your Mentality profile powers the selection of videos and channels, customized for your brand and this moment in time
- Our proprietary scoring system vets all videos and channels for safety and availability
Get results and insights relating to your desired media KPIs—as well as our revolutionary metrics that measure your brand's anticipation performance and alignment with consumers on values:
- Authenticity Score
- Performance Index
- Moment-Reach Index
- Opportunity Score and
- Averted Crises