NO MATTER WHAT COMES NEXT

We’re Always Looking Out for Your Brand

NO MATTER WHAT COMES NEXT

We’re Always Looking Out for Your Brand

ALWAYS-ON BRAND MENTALITY™ ALIGNMENT AT SPEED

brand mentality playbook

Our comprehensive framework for keeping messages and audiences aligned in-market is built around a Brand Mentality™ that reflects your brand’s unique worldview and serves as our “operating system” for proactive, real-time responses to unfolding events on your behalf.

This “always-on” Brand Mentality™ alignment includes our brand suitability solutions focused on content exclusions and inclusions.

But it also goes above and beyond these tactics to anticipate your risks and opportunities among the rapid-fire stream of news and social mayhem, and optimally respond while continuing to maximize your media outcomes.

THE YOUTUBE MEASUREMENT PROGRAM ADVANTAGE

According to Google, “When a company has the YouTube Measurement Program badge, we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance.”

A long-time Google Premier Partner and one of only 11 companies in the YTMP, Sightly is certified for brand suitability and contextual targeting.

Accessing massive volumes of performance data and metadata daily through the YouTube API daily gives us a huge advantage over internal trade desks and many other third party providers.

Most premium publishers run channels on YouTube, so analyzing that data provides valuable insights for targeting their content directly on their owned and operated sites and apps to maximize your media outcomes and Brand Mentality™ alignment.

THE YOUTUBE MEASUREMENT PROGRAM ADVANTAGE

According to Google, “When a company has the YouTube Measurement Program badge, we consider it to be a trusted business partner in providing the capabilities you need to better drive and understand your marketing performance.”

A long-time Google Premier Partner and one of only 11 companies in the YTMP, Sightly is certified for brand suitability and contextual targeting.

Accessing massive volumes of performance data and metadata daily through the YouTube API daily gives us a huge advantage over internal trade desks and many other third party providers.

Most premium publishers run channels on YouTube, so analyzing that data provides valuable insights for targeting their content directly on their owned and operated sites and apps to maximize your media outcomes and Brand Mentality™ alignment.

BRAND SAFETY INSTITUTE CERTIFIED

The Brand Safety Institute recently named Sightly’s data science lead a Certified Brand Safety Officer after successful completion of its rigorous certification program.

Our Brand Safety Officer throughly reviews our campaign workflows and advises our teams on appropriate practices and latest developments in the discipline.

SIGHTLY SUITABILITY SUITE

BASIC SIGNALS

These include a comprehensive list of settings we can control in Google’s platforms to assure the YouTube content in which your ads serve are suitable for your brand.

PREMIUM SIGNALS

Using exclusive access to YouTube data through the YTMP, we innovate premium signals like our Advanced Kids Content Classifier, which ensures your ads appear only in content that both achieves your outcomes and aligns with your Brand Mentality™.

CUSTOM SIGNALS

We also engineer and refine custom signals for you to maximize outcomes through content types that aren’t readily identifiable, such as content produced by creators with particular characteristics.

ACTIVE HUMAN REVIEW

In addition to our innovative algorithms, we leverage human review best practices to create a comprehensive brand suitability solution you can trust, such as proactive, daily manual review of placement lists performance.

COMPREHENSIVE THIRD PARTY MONITORING

Sightly accepts all Google-certified YouTube third party validation partners for YouTube campaigns, including DoubleVerify and Integral Ad Science.

In addition, we can incorporate any approved third party measurement and validation partners for Live Streaming, Connected TV/OTT, direct premium publishers and TikTok ad campaigns.

These partnerships allow for an additional layer of transparency and monitoring.

WANT TO LEARN MORE ABOUT OUR COMPREHENSIVE
BRAND MENTALITY™ & SUITABILITY SOLUTIONS?

Let’s Connect!