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How Kobe Bryant’s “Mamba Mentality” Inspired Game-Changing Marketing Technology
“I went back to his ‘mentality’ concept and I realized that every brand would react differently to all these moments based on their mindsets.”
In the Living Room: Your Best CTV Strategy for the New Year
eMarketer’s latest report concludes that advertisers should increasingly target their audiences on YouTube in 2021 if they want to extend the reach of their TV campaigns to digital video and CTV.
How Brand Loyalty is Disappearing and What to Do About It
Marketing teams have been battling brand loyalty erosion for decades. Many factors have chipped away at it over time but the situation became much worse in 2020…
What Are the Big Challenges for Advertisers and Marketers Right Now?
There are two that have to be at the top of the list—ones that probably have been keeping a lot of us up at night the past several months…
A Q&A with Rachael Galperin, Director of Media Strategy
The proliferation of channels, devices, formats and platforms have made reaching the right consumers. . .
How to Optimize Your Super Bowl Campaign Spending
With the Super Bowl LIII fast approaching, we chatted with Ryan about how advertisers can get the most. . .
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