Sightly
Insights

Sightly
Insights

Our Blog

Diversity and Multicultural Marketing: Six Keys For Success

Now, more than ever, marketers need to transcend linear thinking to reach and engage multicultural audiences. We help our teams and clients apply diverse and inclusive thinking that leads to authentic and culturally rooted media strategies.

Three Things Every Marketer Should Know About Brand Safety

It’s become more critical than ever for a brand to respond with speed and relevance to these media, social moments and viral trends. But the challenge is that the mechanisms in the marketplace today don’t support the ability to move quickly…

One Year Of United Outcomes: What Sightly’s Diversity, Equality & Inclusion Program Has Accomplished So Far

Sightly is an outcome-obsessed company, and our focus on outcomes is central to our approach to diversity, equality, inclusion and positive change….

What TikTok’s Explosive Growth and Advertising Innovations Mean for Marketers and Advertisers

Of all the media trends that rose and fell during the past year-plus of life during coronavirus, TikTok deserves special mention for its explosive growth and popularity as a social medium.

How Kobe Bryant’s “Mamba Mentality” Inspired Game-Changing Marketing Technology

“I went back to his ‘mentality’ concept and I realized that every brand would react differently to all these moments based on their mindsets.”

In the Living Room: Your Best CTV Strategy for the New Year

eMarketer’s latest report concludes that advertisers should increasingly target their audiences on YouTube in 2021 if they want to extend the reach of their TV campaigns to digital video and CTV.