“I went back to his ‘mentality’ concept and I realized that every brand would react differently to all these moments based on their mindsets.”
eMarketer’s latest report concludes that advertisers should increasingly target their audiences on YouTube in 2021 if they want to extend the reach of their TV campaigns to digital video and CTV.
Marketing teams have been battling brand loyalty erosion for decades. Many factors have chipped away at it over time but the situation became much worse in 2020…
There are two that have to be at the top of the list—ones that probably have been keeping a lot of us up at night the past several months…
The proliferation of channels, devices, formats and platforms have made reaching the right consumers. . .
With the Super Bowl LIII fast approaching, we chatted with Ryan about how advertisers can get the most. . .
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