Sightly
Insights

Sightly
Insights

Our Blog

Mentality Matters: Peloton Takes Back the Narrative with its Chris Noth Ad… Then Loses it Again

On December 9, HBO Max aired the first episode of the highly anticipated ‘Sex and the City’ reboot. While the conversation leading up to the show’s release had centered around the absence of one leading actress, the focus quickly shifted…

Mentality Matters: Brand Insights from Virgil Abloh’s Sudden Passing

Virgil Abloh was a trailblazer in every sense of the word, and the announcement of his death due to cardiac angiosarcoma, a rare form of cancer, at the age of 41 came as a shock to many. Abloh, a first-generation Ghanaian American, was known for the…

Mentality Matters: Brand Insights from the Rerelease of Taylor Swift’s ‘Red’

Taylor Swift’s rerelease of her album Red became a widespread news story and evolving cultural narrative over the past few weeks, with layers that included the topic of artist ownership in the music industry, nostalgic commentary…

Mentality Matters: Brand Insights from Aaron Rodgers’ COVID Vaccine Wrangle

The story about Green Bay Packers QB Aaron Rodgers testing positive for COVID-19 played out online the past few weeks. What insights does this story and its multiple dimensions offer for brands?

Diversity and Multicultural Marketing: Six Keys For Success

Now, more than ever, marketers need to transcend linear thinking to reach and engage multicultural audiences. We help our teams and clients apply diverse and inclusive thinking that leads to authentic and culturally rooted media strategies.

Three Things Every Marketer Should Know About Brand Safety

It’s become more critical than ever for a brand to respond with speed and relevance to these media, social moments and viral trends. But the challenge is that the mechanisms in the marketplace today don’t support the ability to move quickly…