By Elizabeth Shevins, Jordan Horne and Robert Helstrom Do you find yourself grappling with how to respond to viral moments quickly and correctly? You’re not alone. The mayhem that is
The media buzz around Taylor Swift & Travis Kelce’s budding relationship is an example of how brands should take advantage of influential relationships. How it Started All it took was
But it seems that Musk’s recent actions and statements may be damaging the Tesla brand financially because people see them as inconsistent with the values they aligned with when they purchased or leased a car, or even invested in the company’s stock.
Spurred on by the isolation caused by the pandemic, TikTok has become the most downloaded app in the world. With over 3.5 Billion downloads, the app is making Meta rethink
Every June, thousands of companies replace their logos with multicolored versions and adorn their buildings with rainbow flags. They often follow up with marketing campaigns centered around the LGBTQIA+ community.
The Johnny Depp/Amber Heard defamation trial just wrapped up with the jury weighing in favor of Johnny Depp. It awarded Amber Heard $2 million and Johnny Depp $10.35 million, but
Advertising and marketing are morphing before our eyes. Major technological and societal changes are driving the most revolutionary changes since the advent of digital. Rapidly accelerating information flows and generational
Every year, marketing and strategy teams sit down and decide what events and holidays they want to plan their campaigns around. If you’re a toy company Black Friday is an
When a crisis like the invasion of Ukraine occurs, its effects ripple throughout the world and industries. As a brand, it’s often not clear how to respond when a situation
Joe Rogan has found himself at the center of controversy for more than a month now. You might be wondering, how did the extremely popular podcast host, comedian, TV personality and
Major drops in Bitcoin’s value have put cryptocurrency at the forefront of the conversation across news outlets and the social stratosphere. While Web3—the Internet of the future that runs on
On December 9, HBO Max aired the first episode of the highly anticipated ‘Sex and the City’ reboot. While the conversation leading up to the show’s release had centered around
Virgil Abloh was a trailblazer in every sense of the word, and the announcement of his death due to cardiac angiosarcoma, a rare form of cancer, at the age of 41 came as
Taylor Swift’s rerelease of her album Red became a widespread news story and evolving cultural narrative over the past few weeks, with layers that included the topic of artist ownership in the music
The story about Green Bay Packers Quarterback Aaron Rodgers testing positive for COVID-19 played out online the past few weeks, after he returned to the football field following a mandated
Marissa Price — SVP, Client Services, Sightly Edwina Morales — VP, Multicultural Business Solutions, Horizon Media Horizon Media (HMI) and Sightly have been partners for more than five years to drive outcomes
By Greg GarunovEVP Business & Strategic Development Brand safety is a big focus for marketing executives and players across the advertising industry. Organizations like GARM, IAB, MRC and the 4As have or are developing standards. The
Belonging matters. It’s a term that took on new life in the aftermath of George Floyd’s death in May, 2020. In response to the Black Lives Matter movement that followed, Sightly
By Kristlyn LyonsVP, Business Development & Partnerships Of all the media trends that rose and fell during the past year-plus of life during coronavirus, TikTok deserves special mention for its
At 9:45 a.m. on January 26, 2020, a helicopter carrying Kobe Bryant, his 13-year-old daughter and seven other people crashed near Los Angeles, killing all on board. Millions of fans
