“I went back to his ‘mentality’ concept and I realized that every brand would react differently to all these moments based on their mindsets.”
eMarketer’s latest report concludes that advertisers should increasingly target their audiences on YouTube in 2021 if they want to extend the reach of their TV campaigns to digital video and CTV.
Marketing teams have been battling brand loyalty erosion for decades. Many factors have chipped away at it over time but the situation became much worse in 2020…
There are two that have to be at the top of the list—ones that probably have been keeping a lot of us up at night the past several months…
The proliferation of channels, devices, formats and platforms have made reaching the right consumers. . .
With the Super Bowl LIII fast approaching, we chatted with Ryan about how advertisers can get the most. . .
We sat down with Kristlyn Lyons, our in-house expert on everything related to the latest and greatest. . .
As you may have heard, we’ve done some growing this year. As in, “opened two new office locations and. . .
Several weeks ago, Google hosted their big Brandcast event. And by all accounts it was an epic event. . .
Noodle on this: of the Fortune 500 companies in 1955, only 60 are still here. Of course, times change. . .
To entice customers into their stores, QSR advertisers need to stand out from the competition. . .
Financial services is famously cutthroat – and not just on the trading floor. The industry’s marketing. . .
Auto dealerships have a long tradition of being experts in nurturing prospective buyers. It’s a high-touch. . .
Shoppers move effortlessly between online shopping and in-store experiences, so it’s necessary for retailers to scale. . .
Back in 2012, consumers spent 1 hour, 28 minutes a day with their mobile device, according to eMarketer. In 2017, that figure is three hours, 15 minutes. . .
What prompts a consumer to buy or take some other desired action? For the past several years, the industry has responded by pointing. . .
Google “viewability” for a quick recap of the ongoing drama related to the word. It’s been asked to explain itself more times than a certain world. . .
The daypart has been around as long as television, and provides buyers and sellers with essential data to inform their content and. . .
The choices people make about what they buy, attend, watch and enjoy are done through the prism of their zip code. Even in the digital age. . .
Remember when YouTube was something you watched on your laptop in front of the TV? Or on your iPad in a hotel room? Or when it seemed. . .
As everyone knows though, the odds of going viral are long and get longer all the time. Aiming for virality also ignores the evolving ways that consumers. . .
Pity the networks who have to launch TV these days. Last year, the FX Network claimed that there were 455 scripted original shows across the major networks, cable. . .
At the recent 4As Transformation, P&G Chief Brand Officer Marc Pritchard called upon brands to step up when it comes to brand safety. . .
A performance-based strategy will help brands achieve more on YouTube through relevance. YouTube itself validated the performance-based concept. . .
“Media buyer and seller negotiate inventory price” is a sentence that has about as much charisma as “Dog bites man.” But for those. . .
Esteemed ad critic Bob Garfield recently recalled the days when Super Bowl commercials were kept under lock and key until their live airing. . .
Like so many marketers, we were at CES too. It was focused on the shiny new objects of IoT, AI and Alexa. Relatedly, there was much. . .
Sure, Millennials are core to YouTube. Data on this generation’s avid viewing behavior alone underscores their passion for the platform – 37% of Millennials say. . .
Since inception, the metaphor for the web has been print. We read pages and the most popular social network in the world calls itself a book. . .
We’re halfway into the fourth quarter of 2016, and it’s been a busy one for the industry. As the country’s media entities (and consumers) come out of the political ad fog. . .
At any given moment, your target audience is spread throughout the different phases of the purchase funnel—awareness, consideration and purchase intent. . .
Video ad personalization can boost response rates by as much as 200%. In other words, “version-izing” online video commercials for each of your line items. . .
When you run a video ad campaign, what’s the most valuable result you could imagine? The obvious answer is, first and foremost: “My target audience watched my ads!”. . .
Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let’s face it, TV has been king forever; video is the upstart. But as more. . .
A CRM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. It’s a legacy from radio. . .
What should you look for when it comes to a video advertising solution? There seems to be a lot of confusion about what to expect from video, especially as. . .
READY TO TAKE YOUR VIDEO MARKETING TO THE NEXT LEVEL?
So are we!