Blog Archives

Content Explosion: The Playbook

Pity the networks who have to launch TV these days. Last year, the FX Network claimed that there were 455 scripted original shows across the major networks, cable. . .

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Step Up on Performance Video

At the recent 4As Transformation, P&G Chief Brand Officer Marc Pritchard called upon brands to step up when it comes to brand safety. . .

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Performance Video 101

A performance-based strategy will help brands achieve more on YouTube through relevance. YouTube itself validated the performance-based concept. . .

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Out of the Fog, Into the Holiday Season

We’re halfway into the fourth quarter of 2016, and it’s been a busy one for the industry. As the country’s media entities (and consumers) come out of the political ad fog. . .

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RIP, CPMs

A CRM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. It’s a legacy from radio. . .

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