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In the Living Room: Your Best CTV Strategy for the New Year
eMarketer’s latest report concludes that advertisers should increasingly target their audiences on YouTube in 2021 if they want to extend the reach of their TV campaigns to digital video and CTV.
How Brand Loyalty is Disappearing and What to Do About It
Marketing teams have been battling brand loyalty erosion for decades. Many factors have chipped away at it over time but the situation became much worse in 2020…
What Are the Big Challenges for Advertisers and Marketers Right Now?
There are two that have to be at the top of the list—ones that probably have been keeping a lot of us up at night the past several months…
A Q&A with Rachael Galperin, Director of Media Strategy
The proliferation of channels, devices, formats and platforms have made reaching the right consumers. . .
How to Optimize Your Super Bowl Campaign Spending
With the Super Bowl LIII fast approaching, we chatted with Ryan about how advertisers can get the most. . .
The Low Down on Google Innovations
We sat down with Kristlyn Lyons, our in-house expert on everything related to the latest and greatest. . .
The Sightly family is growing and we couldn’t be happier.
As you may have heard, we’ve done some growing this year. As in, “opened two new office locations and. . .
Three Recent Google Stats You Need to Know…
Several weeks ago, Google hosted their big Brandcast event. And by all accounts it was an epic event. . .
Take Me on a Journey: Achieving Customer Lifetime Value
Noodle on this: of the Fortune 500 companies in 1955, only 60 are still here. Of course, times change. . .
When QSRs Put Location and Video on the Menu, Diners Drive In
To entice customers into their stores, QSR advertisers need to stand out from the competition. . .
Financial Marketers Get Credit for Using Video
Financial services is famously cutthroat – and not just on the trading floor. The industry’s marketing. . .
How to Convert Car Shoppers to Buyers with Video
Auto dealerships have a long tradition of being experts in nurturing prospective buyers. It’s a high-touch. . .
For Retail, the Secret is Location, Location, Location
Shoppers move effortlessly between online shopping and in-store experiences, so it’s necessary for retailers to scale. . .
Mobile Video: Get Your Growth Engine in Gear
Back in 2012, consumers spent 1 hour, 28 minutes a day with their mobile device, according to eMarketer. In 2017, that figure is three hours, 15 minutes. . .
Google is Moving Away From Last Click Attribution. Here’s Our Take.
What prompts a consumer to buy or take some other desired action? For the past several years, the industry has responded by pointing. . .
One Person’s View is Another Person’s Viewability
Google “viewability” for a quick recap of the ongoing drama related to the word. It’s been asked to explain itself more times than a certain world. . .
How Performance Video Both Follows and Breaks Daypart Norms
The daypart has been around as long as television, and provides buyers and sellers with essential data to inform their content and. . .
5 Ways Performance Video Connects Brands with Local Audiences
The choices people make about what they buy, attend, watch and enjoy are done through the prism of their zip code. Even in the digital age. . .
YouTube on the Wall in Your Living Room
Remember when YouTube was something you watched on your laptop in front of the TV? Or on your iPad in a hotel room? Or when it seemed. . .
Why YouTube’s Value Isn’t Just Viral Videos
As everyone knows though, the odds of going viral are long and get longer all the time. Aiming for virality also ignores the evolving ways that consumers. . .
Content Explosion: The Playbook
Pity the networks who have to launch TV these days. Last year, the FX Network claimed that there were 455 scripted original shows across the major networks, cable. . .
Step Up on Performance Video
At the recent 4As Transformation, P&G Chief Brand Officer Marc Pritchard called upon brands to step up when it comes to brand safety. . .
Performance Video 101
A performance-based strategy will help brands achieve more on YouTube through relevance. YouTube itself validated the performance-based concept. . .
Evolution of TV Measurement, #TheStruggleisReal
“Media buyer and seller negotiate inventory price” is a sentence that has about as much charisma as “Dog bites man.” But for those. . .
Why Brands Pre-Gamed the Super Bowl
Esteemed ad critic Bob Garfield recently recalled the days when Super Bowl commercials were kept under lock and key until their live airing. . .
Digital Video: The Unsung Hero of CES
Like so many marketers, we were at CES too. It was focused on the shiny new objects of IoT, AI and Alexa. Relatedly, there was much. . .
Baby Boomers and YouTube: The New (and Unexpected!) Demo
Sure, Millennials are core to YouTube. Data on this generation’s avid viewing behavior alone underscores their passion for the platform – 37% of Millennials say. . .
4 Digital Video Techniques Retailers Must Deploy this Holiday Season
Since inception, the metaphor for the web has been print. We read pages and the most popular social network in the world calls itself a book. . .
Out of the Fog, Into the Holiday Season
We’re halfway into the fourth quarter of 2016, and it’s been a busy one for the industry. As the country’s media entities (and consumers) come out of the political ad fog. . .
Full Funnel Power: YouTube TrueView Campaigns Drive Awareness, Consideration and Intent
At any given moment, your target audience is spread throughout the different phases of the purchase funnel—awareness, consideration and purchase intent. . .
Personalized Video Ads: The Art of Being Relevant
Video ad personalization can boost response rates by as much as 200%. In other words, “version-izing” online video commercials for each of your line items. . .
Video Advertising’s MVM (Most Valuable Metric) You Probably Don’t Know About
When you run a video ad campaign, what’s the most valuable result you could imagine? The obvious answer is, first and foremost: “My target audience watched my ads!”. . .
How Smart Media Planners & Brand Managers Do Video
Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let’s face it, TV has been king forever; video is the upstart. But as more. . .
RIP, CPMs
A CRM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. It’s a legacy from radio. . .
Three Things You Should Look For in a Video Ad Provider
What should you look for when it comes to a video advertising solution? There seems to be a lot of confusion about what to expect from video, especially as. . .
READY TO TAKE YOUR VIDEO MARKETING TO THE NEXT LEVEL?
So are we!
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