Blog Archives

The proliferation of channels, devices, formats and platforms have made reaching the right consumers. . .

With the Super Bowl LIII fast approaching, we chatted with Ryan about how advertisers can get the most. . .

We sat down with Kristlyn Lyons, our in-house expert on everything related to the latest and greatest. . .

As you may have heard, we’ve done some growing this year. As in, “opened two new office locations and. . .

Several weeks ago, Google hosted their big Brandcast event. And by all accounts it was an epic event. . .

Noodle on this: of the Fortune 500 companies in 1955, only 60 are still here. Of course, times change. . .

To entice customers into their stores, QSR advertisers need to stand out from the competition. . .

Financial services is famously cutthroat – and not just on the trading floor. The industry’s marketing. . .

Auto dealerships have a long tradition of being experts in nurturing prospective buyers. It’s a high-touch. . .

Shoppers move effortlessly between online shopping and in-store experiences, so it’s necessary for retailers to scale. . .

Back in 2012, consumers spent 1 hour, 28 minutes a day with their mobile device, according to eMarketer. In 2017, that figure is three hours, 15 minutes. . .

What prompts a consumer to buy or take some other desired action? For the past several years, the industry has responded by pointing. . .

Google “viewability” for a quick recap of the ongoing drama related to the word. It’s been asked to explain itself more times than a certain world. . .

The daypart has been around as long as television, and provides buyers and sellers with essential data to inform their content and. . .

The choices people make about what they buy, attend, watch and enjoy are done through the prism of their zip code. Even in the digital age. . .

Remember when YouTube was something you watched on your laptop in front of the TV? Or on your iPad in a hotel room? Or when it seemed. . .

As everyone knows though, the odds of going viral are long and get longer all the time. Aiming for virality also ignores the evolving ways that consumers. . .

Pity the networks who have to launch TV these days. Last year, the FX Network claimed that there were 455 scripted original shows across the major networks, cable. . .

At the recent 4As Transformation, P&G Chief Brand Officer Marc Pritchard called upon brands to step up when it comes to brand safety. . .

A performance-based strategy will help brands achieve more on YouTube through relevance. YouTube itself validated the performance-based concept. . .

“Media buyer and seller negotiate inventory price” is a sentence that has about as much charisma as “Dog bites man.” But for those. . .

Esteemed ad critic Bob Garfield recently recalled the days when Super Bowl commercials were kept under lock and key until their live airing. . .

Like so many marketers, we were at CES too. It was focused on the shiny new objects of IoT, AI and Alexa. Relatedly, there was much. . .

Sure, Millennials are core to YouTube. Data on this generation’s avid viewing behavior alone underscores their passion for the platform – 37% of Millennials say. . .

Since inception, the metaphor for the web has been print. We read pages and the most popular social network in the world calls itself a book. . .

We’re halfway into the fourth quarter of 2016, and it’s been a busy one for the industry. As the country’s media entities (and consumers) come out of the political ad fog. . .

At any given moment, your target audience is spread throughout the different phases of the purchase funnel—awareness, consideration and purchase intent. . .

Video ad personalization can boost response rates by as much as 200%. In other words, “version-izing” online video commercials for each of your line items. . .

When you run a video ad campaign, what’s the most valuable result you could imagine? The obvious answer is, first and foremost: “My target audience watched my ads!”. . .

Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let’s face it, TV has been king forever; video is the upstart. But as more. . .

A CRM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. It’s a legacy from radio. . .

What should you look for when it comes to a video advertising solution? There seems to be a lot of confusion about what to expect from video, especially as. . .