As back-to-school spending skyrockets to a projected $38.8 billion in 2025, savvy brands are tapping into cultural shifts that go far beyond notebooks and backpacks. From Marvel mania and granny-core vibes to retro gaming nostalgia, discover how trends are fueling deeper connections and commerce.
Check out Sightly’s infographic below for the trends, insights, and actionable playbook to stay ahead this season.
