Joe Robbins

Rainbow flag in front of building

Beyond Rainbow-Colored Logos: Mentality Matters for Brand Values

Every June, thousands of companies replace their logos with multicolored versions and adorn their buildings with rainbow flags. They often follow up with marketing campaigns centered around the LGBTQIA+ community. These brands have decided it’s important to show their support with these gestures during Pride Month. The problem? Today’s consumer scrutinizes brands much more closely

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Johnny Depp and Amber Heard: The impact modern social media has on a public trial

The Johnny Depp/Amber Heard defamation trial just wrapped up with the jury weighing in favor of Johnny Depp. It awarded Amber Heard $2 million and Johnny Depp $10.35 million, but this verdict just scratches the surface of the monetary damages and gains incurred by each of these parties and those that were swept up in

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