Alena Pilichowski

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How is Your Brand Preparing for Web3?

Major drops in Bitcoin’s value have put cryptocurrency at the forefront of the conversation across news outlets and the social stratosphere. While Web3—the Internet of the future that runs on a blockchain-based digital ownership tech called nonfungible tokens (NFTs) and incorporates shared virtual spaces known as the metaverse—has seemingly met resistance from the general public, […]

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Mentality Matters: Peloton Takes Back the Narrative with its Chris Noth Ad… Then Loses it Again

On December 9, HBO Max aired the first episode of the highly anticipated ‘Sex and the City’ reboot. While the conversation leading up to the show’s release had centered around the absence of one leading actress, Kim Cattral, the focus quickly shifted once the episode aired and Chris Noth’s character, known to fans as “Mr.

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Virgil Abloh

Mentality Matters: Brand Insights from Virgil Abloh’s Sudden Passing

Virgil Abloh was a trailblazer in every sense of the word, and the announcement of his death due to cardiac angiosarcoma, a rare form of cancer, at the age of 41 came as a shock to many. Abloh, a first-generation Ghanaian American, was known for the influence he had on the contemporary fashion landscape through the creation of his

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Mentality Matters: Brand Insights from the Rerelease of Taylor Swift’s ‘Red’

Taylor Swift’s rerelease of her album Red became a widespread news story and evolving cultural narrative over the past few weeks, with layers that included the topic of artist ownership in the music industry, nostalgic commentary on the Red album that was originally released in 2012, and new insight into Taylor’s past relationships—a topic she famously focuses on in her songwriting.

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