NEWS

Sightly Hires Media Industry Veteran Greg Garunov as SVP of Performance and Partner Strategy

Leading video advertising platform continues to add top talent to executive bench as demand for performance digital video advertising grows

Sightly, a leading performance video advertising and analytics platform, has today announced the addition of media industry veteran Greg Garunov to its executive team in the position of Senior Vice President, Performance and Partner Strategy. In this newly created role, Garunov will lead business development, manage partnerships and champion customer needs. Garunov is the most recent of several new hires to join the growing Sightly team as demand for video advertising solutions continues to increase at a rapid pace.

“Over the next two years, spending on digital video advertising is estimated to grow by over $4.5 billion,” said Ralph Mack, Executive Chairman & Interim CEO, Sightly. “Greg’s industry knowledge and expertise at both a strategic and technical level will help Sightly to stay ahead of this massive growth and lead our clients in the most innovative ways to transact video ads, especially as new formats, devices and platforms continue to emerge.”

Prior to joining Sightly, Garunov served as VP of Digital Strategy and Investment at Horizon Media, a long-term Sightly client. Prior to Horizon Media, Garunov was an Associate Director at Starcom, and built his over ten-year career at various media planning and advertising agencies.

“As a client of Sightly’s, I was always impressed with the team’s commitment to quality, performance, and results,” said Garunov. “At a time of unprecedented growth opportunity for digital video, I’m excited to join the team and further cement our reputation as the leading video advertising platform in the industry.”

“We are thrilled to welcome Greg to the Sightly team,” said Adam Katz, SVP, Sales, Sightly. “As a client of mine at Horizon Media, I appreciated his understanding of managing innovation with client expectation, and utilizing the correct ways to drive optimal performance at scale through collaboration. He is a great addition to the company and will drive real value for our clients.”

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