The Low Down on Google Innovations

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The Low Down on Google Innovations

December 20, 2018

Meet Sightly’s Kristlyn Lyons in this expert Q&A

We sat down with Kristlyn Lyons, our in-house expert on everything related to the latest and greatest coming out of Google for video advertisers.

This is what she had to say:

Q: What is your role here at Sightly?

A: My official title is Director of Business Development and Partnerships. As part of that, I work very closely with our partners at Google to understand their latest offerings in video advertising for our clients, and then in turn, help our clients strategically implement these new capabilities.

Q: Can you explain what it means for Sightly to be a Premier Google Partner, and how this fits into your work?

A: As pioneers in digital video advertising, we are often first to market when it comes to testing Google’s new products. As such, we’ve made it our goal to be the experts and go-to educational resource for any video advertiser on YouTube that wants to understand and strategically implement these innovations. This knowledge sharing (internally and externally) is a large part of my role at Sightly, which requires staying ahead in order to bring new Google products to clients in a strategic way.

Q: What’s a recent innovation or project that you’re proud of?

A: We recently completed a beta using the newly developed Integral Ad Science/YouTube Brand Safety solution with our clients at Horizon Media. We were the first Google partner to pilot this technology, and received a nearly perfect brand safety score as verified by IAS. At a time when brand safety is paramount to all brands using video advertising. This was an accomplishment of which the team was quite proud and the client extremely pleased. We are looking forward to releasing more information about this in the New Year.

Q: What excites you about working at Sightly?

A: Our ability to innovate and push the envelope on behalf of our customers is something that keeps each day exciting. It also helps when you work alongside a group as fun and bright as the Sightly team!

Want to learn more about Sightly and our team? Feel free to drop us a line!

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

NEWS

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

December 11, 2018

People might shop on Black Friday, but they engage with ads the day before. Black Friday Eve—or, as some call it, Thanksgiving —was the best day of 2018 for advertisers to reach and engage with shoppers. That nugget comes from video ad platform Sightly, which created a report on Black Friday and Cyber Monday insights.

On Thanksgiving, video ads reached a peak number of consumers. Sightly found that 6.3 people out of 10 watched at least 15 seconds of videos ads that were viewable and had the sound on. That 6.3 figure is 32 percent higher than the average for the rest of 2018.

The entire holiday weekend was a win for video marketers. Between Black Friday and Cyber Monday, video ads got nearly 25 percent more attention than they did on other days, with nearly 6 out of ever 10 people watching.

With all that viewing, the actual cost per thousand impression that advertisers paid during the week was down this year, with prices reaching the $10 to $13 range. More people watched, so advertisers got more for their money.

“The data clearly indicates that consumers are in fact watching, paying attention, and taking action with video ads,” says Ryan Vaspra, senior vice president of media strategy and analytics at Sightly. “With over $20 billion in consumer spending at stake over Thanksgiving weekend alone, advertisers must be taking advantage of peak shopping days throughout the holiday season strategically.”

Viewer attention to ads dropped down on Cyber Monday, but visits to advertisers’ web sites went up. In fact, visits were up 20 percent compared to the day before Thanksgiving and up 10 percent compared to Sunday. So shoppers make their lists and look for deals starting on Thursday, but by Monday they’re ready to buy.

Sightly’s report isn’t available for download, and was created for internal marketing use.

This article originally appeared on OnlineVideo.net, here.

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