Crain’s Los Angeles: Ongoing Series “If I Knew Then…” With Sightly’s Jill Gutierrez

May 01, 2017

In this ongoing series, Crain’s asks executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.  In this article, written by Felicia Darnell, Sightly’s Jill Gutierrez provides her insights.

The Mistake:

Early on in my career I thought everything had to be perfect, I had to know everything and I had to have a plan.

I was at AOL for almost seven years and I wanted to leave because I knew that I was [too] comfortable and I wasn’t learning anymore. So after AOL, I went to another company and while it was a great move, it was an experimental change.

I was helping set up a strategy and basically the structure of the team, and in doing so I realized the overhead was too high. I wasn’t planning on leaving but then I had an opportunity present itself and I ended up taking it and leaving.

However, I think I should have probably not left. I don’t know if I would have been laid off or not, but I wish I would have stayed instead of leaving. I wish I would have seen how it would have progressed and played out.

The Lesson:

I’ve come to realize that as a part of going through your career, it’s important to educate yourself.

Without taking risks, or even failing, you’re not going to learn firsthand. It’s OK to learn as you go. I think that’s been the biggest realization. You don’t have to know everything. It’s impossible to know everything.

You will disappoint people, you will let people down. Nobody’s perfect, first and foremost. Stop agonizing over making mistakes, because sometimes making mistakes can be very educational. Sometimes a mistake will be the best and biggest lesson you’ll ever have.

Read the entire Crain’s article here.

About Sightly

Founded in 2013, Sightly is a performance video advertising platform that enables brands and agencies to deliver the most relevant messages to the most receptive viewers across every device on YouTube and other video destinations. Our TargetView™ software combines our proprietary People-Centered Audience Targeting™ with dynamic ad personalization, campaign management automation and innovative optimization data science to deliver audience and performance KPI’s across the entire customer journey.

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