July 25, 2016
Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let’s face it, TV has been king forever; video is the upstart.
But as more and more big dollars shift from single to multi-screen, savvy planners and managers are learning to help their brands leverage the huge advantages of video.
It all starts with strategy
How do you approach a video campaign different than a TV campaign? First, recognize the reasons why the dollars are shifting:
- Exponentially better audience targeting
- Integrated dynamic ad personalization
- Quantum leap geo-targeting capabilities
- Goldmine-rich data, including actual number of views and watch time
…just to name a few.
We’ve packaged up all the strategic considerations for video advertising in this sweet infographic entitled, Strategic Eye Command – Video Ad Strategy For Media Professionals & Brand Managers.