Video Advertising Company Sightly Names Larry Harris Chief Strategy Officer
June 2, 2016
Digital and Programmatic Veteran To Build New York Presence, Leverage Company’s Proprietary People-Centered Targeting Software
Sightly, a leader in software for video advertising, has named digital advertising veteran Larry Harris as its first Chief Strategy Officer and CMO, effective immediately.
Harris will help Sightly continue to transform the industry by giving advertisers the power to easily deliver video ads people want to watch. He will lead the expansion of Sightly’s New York office and be responsible for company strategy, branding, messaging and other marketing initiatives. Prior to joining Sightly, Harris was most recently Chief Strategy Officer at Kiosked, a native advertising programmatic platform.
“Larry brings an incredible amount of experience and insight from the media and technology markets,” said Sightly Founder and CEO, John McIntyre. “I’m thrilled to have Larry join our team. His deep industry knowledge, leadership and passion for innovation will drive our business strategy and marketing efforts to ensure we remain at the forefront of video advertising.”
As brands and agencies continue to follow their audiences and shift dollars into digital video, the need for better performing, more transparent ways to buy quality video inventory is becoming paramount. Sightly’s proprietary TargetView™ software uses people-centered targeting to help efficiently match commercials with viewers who are most likely to actually watch the ads. Video ads managed with TargetView typically have a viewability rating of more than 94% and achieve the highest performance as measured by a range of attribution services, including Nielsen DAR.
Before joining Kiosked, Harris served as Chief Marketing Officer at PubMatic, where he reinvigorated the company’s brand and product offering, and helped turned PubMatic’s Annual Ad Revenue show into a marquee industry event. During his career, Harris has held senior executive positions at Interpublic Group, where he was EVP, director of integrated and cross-cultural communications at FCB and where he co-founded and served as CEO of Ansible, a full-service mobile-marketing agency, which he left in 2010.
“Sightly has the software and team to help advertisers and agencies run the most successful national and local video advertising campaigns on YouTube and other desirable video destinations,” said Harris. “What I am most excited about is the company’s unique approach to audience targeting that uses a multi-dimensional, people-centered approach. Using the science of search rather than cookies, we’re able to reach consumers at moments that matter in their customer journey – moments when they are most likely to choose to engage with a video ad.”
Sightly is a software company that enables brands and agencies to deliver the most relevant messages to the most receptive viewers across every device on YouTube and other video destinations. Our award-winning TargetView™ software combines our proprietary people-centered audience targeting with dynamic ad personalization, campaign management automation and innovative optimization data science to deliver audience and performance KPI’s across the entire customer journey. Learn more at www.sightly.com.
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