NEWS

LSA Names Sightly Winner Of 2015 Ad To Action Innovation Award

April 22, 2015

The Local Search Association’s 2015 Ad to Action Awards judges selected video ad tech company Sightly as the winner for innovation in video at its annual convention yesterday in Hollywood.

The Ad to Action competition celebrates the most innovative marketing products and solutions that drive consumer engagement for brands and businesses at the local level. Thewinners are those entrants that best address current market needs and demonstrate the greatest potential for solving ongoing challenges that businesses face reaching customers in their local service areas.

“We are thrilled to win the LSA Ad to Action Award for the second consecutive year,” said Sightly Founder & CEO, John McIntyre. “It recognizes both our constant innovation and our commitment to delivering online video advertising solutions for s’ KPIs at any level— national, regional and especially, local.”

“Our video ad platform generates exceptional results through the powerful combination of dynamic ad personalization and audience micro-targeting, delivered across all screens at the local level.”

Sightly was one of 91 entrants from 10 categories and the winners were revealed on the main stage at the event.

“We received a tremendous number of high-quality submissions,” said Neg Norton, LSA President. “We congratulate all of our winners and thank all who participated to make this award program a true competition of merit.”

The judging panel comprised executives from 18 digital marketing companies including Twitter, Foursquare, Yahoo, DigitasLBi, Moz and xAd.

“This year’s panel of judges was a veritable who’s who of local digital marketing, and their task was not an easy one,” said Greg Sterling, VP of Strategy & Insights for LSA. “We saw an extremely competitive field of entrants; almost without exception they were very impressive companies.”

About SightlySightly is a video advertising technology company revolutionizing how people view and interact with commercials. We empower s and their agencies to deliver the most relevant messages to the most receptive viewers across every screen through YouTube and other online networks.

Our award-winning TargetView™ platform combines dynamic ad personalization with advanced audience micro-targeting, campaign management automation and data-driven optimization technologies to deliver the industry’s most effective and scalable solution for awareness and customer acquisition. Learn more and subscribe to Sightly Insights at www.sightly.com.

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