Sightly Wins BIA/Kelsey’s GOLOCAL Innovation Award
March 27, 2015
BIA/Kelsey’s 2015 GOLOCAL Awards judges selected video ad tech company Sightly the winner in the Innovation category at its NATIONAL conference in Dallas today.
The award recognizes outstanding local marketing strategies of national brands—in Sightly’s case, highly successful local video campaigns it ran for Wendy’s in several DMAs last year with field marketing agency partner, Strategic America.
Sightly Founder and CEO John McIntyre presented the winning entry, “Local Video Ad Campaigns Deliver Results for Wendy’s,” to an industry audience of brand marketing executives, digital agency professionals and local media and marketing leaders as part of the GOLOCAL Awards competition.
“It is a great honor to be recognized by BIA/Kelsey and its panel of expert digital marketing judges for the innovative work we did for Wendy’s,” McIntyre said following the announcement.
“Our video ad platform is built for multi-local brands and their agencies, and these campaigns showed the kind of exceptional results we can drive through our powerful combination of dynamic ad personalization and audience micro-targeting, delivered across all screens at the local level.”
Sightly was one of 10 finalists that were showcased at BIA/Kelsey NATIONAL. Winners were selected in two other categories as well. “We congratulate the 2015 GOLOCAL Award winners,” said BIA/Kelsey VP of Marketing, MacKenzie Lovings. “Their exceptional work in local media and marketing for national brands represents some of the most innovative and effective approaches in the industry today.”
Sightly is a video advertising technology company revolutionizing how people view and interact with commercials. We empower s and their agencies to deliver the most relevant messages to the most receptive viewers across every screen through YouTube and other online networks.
Our award-winning TargetView™ platform combines dynamic ad personalization with advanced audience micro-targeting, campaign management automation and data-driven optimization technologies to deliver the industry’s most effective and scalable solution for awareness and customer acquisition. Learn more and subscribe to Sightly Insights at www.sightly.com.
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