HELPING BRANDS

Anticipate the Unexpected

We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality at speed, no matter what lies ahead.

Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks.

HELPING BRANDS

Anticipate the Unexpected

We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead.

Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks.

WE AIM FOR WHERE YOUR AUDIENCE IS GOING

Not for where it’s been.

Rapidly changing conditions impact your audience’s behaviors in unexpected ways.

Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives.

Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course.

WE AIM FOR WHERE YOUR AUDIENCE IS GOING

Not for where it’s been.

Rapidly changing conditions impact your audience’s behaviors in unexpected ways.

Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives.

Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course.

OBSESSED WITH OUTCOMES

Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed.

Components include our planning and insights tool, contextual intelligence and brand mentality engine, high-performance YouTube, TikTok, connected TV, live streaming video and premium media advertising services.

Innovative algorithms align media signals with your highest business priorities to engineer unparalleled marketing results.

OBSESSED WITH OUTCOMES

Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed.

Components include our planning and insights tool, contextual intelligence and brand mentality engine, high-performance YouTube, TikTok, connected TV, live streaming video and premium media advertising services.

Innovative algorithms align media signals with your highest business priorities to engineer unparalleled marketing results.

YOUR BRAND MENTALITY™ IS OUR PLAYBOOK

It’s no longer just about brand safety or brand suitability. This brave new world demands real-time adjustments to how we align your brand with your audiences to achieve your desired outcomes.

That’s why we start with your Brand Mentality™ profile. It’s our playbook for making proactive moves on your behalf in the sentiment of each new moment.

your brand mentality is our playbook
your brand mentality is our playbook

YOUR BRAND MENTALITY™ IS OUR PLAYBOOK

It’s no longer just about brand safety or brand suitability. This brave new world demands real-time adjustments to how we align your brand with your audiences to achieve your desired outcomes.

That’s why we start with your Brand Mentality™ profile. It’s our playbook for making proactive moves on your behalf in the sentiment of each new moment.

YOUTUBE MEASUREMENT

Sightly is one of 11 trusted partners Google has selected for the YouTube Measurement Program, giving us access to massive volumes of data and metadata daily for content targeting and brand suitability.

LEVELSET™ TOOL

This historical data-driven tool shows cost and performance trends over time by outcomes, personas, locations, devices and more to make campaign planning a breeze and then provide relevant insights vs. actual performance post-campaign.

DIVERSITY & INCLUSION

Our United Outcomes program uplifts our community by strengthening our recruiting practices and empowering the next generation of industry leaders through education and mentoring of underserved youth.

The Sightly Difference

“When you work with Sightly, you are going to achieve desired performance.
We trust them and love their transparency and their service”

VP of Digital Investment
Major Media Agency

Find out what makes our approach to media so smart and agile in this comprehensive overview of our technology and services

Download our Intelligence Kit

Check out our Video Performance Kit to see how you can knock your next video campaign out of the park!

Download our Video Performance Kit

Case Studies

We Maximize Outcomes

Have a look and see how

From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of amazing partners rely on Sightly to tell their stories, align their Brand Mentality moment-to-moment and maximize their outcomes through digital ad campaigns across YouTube and Google, TikTok, Living Room TV, Live Streaming video and other premium publishers. 

Outcomes worth celebrating.

multicultural man at dealership

DRIVING DEALER VISITS WITH DATA SCIENCE

We used bespoke algorithms and custom-built power personas to outperform historical multicultural auto dealership visit rate in select geos.
SEE MORE HERE

We Maximize Outcomes

Have a look and see how

From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of amazing partners rely on Sightly to tell their stories, align their Brand Mentality moment-to-moment and maximize their outcomes through digital ad campaigns across YouTube and Google, TikTok, Living Room TV, Live Streaming video and other premium publishers. 

Outcomes worth celebrating.

multicultural man at dealership

DRIVING DEALER VISITS WITH DATA SCIENCE

We used bespoke algorithms and custom-built power personas to outperform historical multicultural auto dealership visit rate in select geos.
SEE MORE HERE

Man buying online with credit card

REACHING AN AUDIENCE WITHOUT TARGETING

Sightly had to remove age targeting to comply with Fair Lending Laws for credit card campaign and still outperformed Nielsen on-target benchmark.
SEE MORE HERE

Couple watching Connected TV

RAISING QSR BRAND AWARENESS WITH CTV

Our Connected TV test campaign for top international QSR yielded exceptional Video Completion Rate, surpassing KPI benchmark.
CHECK OUT THE DETAILS