Mentality Matters
For Real-Time Marketing Brand Perspective Consumer Insights Business Intelligence Risk Avoidance Speed and Scale Cultural Moments Media Activation Competitive Edge Impactful Creative Brand Suitability Authenticity Consistency Driving Outcomes Eliminating Silos Buying on Values Contextual Targeting

The leader in real-time marketing and intelligence, driven through your brand’s unique perspective, values and positions

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Mentality Matters
For Media Activation

Based on your Brand’s identity, we gather data across social media platforms, analyze it and give you realtime campaign recommendations.

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  • YouTube Measurement Program Partner
TRUSTED BY TOP AGENCIES AND BRANDS

Put Your Brand at the Center

What happens when you fully define how your brand aligns with consumers and make that the linchpin for everything you do?

  • You identify the signals that matter most from any data source.
    Social listening, breaking news, media moments, viral trends, market intelligence—you name it.
  • You immediately turn them into action.
    Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale.
  • You eliminate organizational silos forever.
    Unify your teams & partners for consistent, authentic, real-time responses.

Put Your Brand at the Center

What happens when you deeply define how your brand aligns with consumers and make that the linchpin for everything you do?

  • You identify the signals that matter most from any data source.
    Social listening, breaking news, media moments, viral trends, market intelligence—you name it.
  • You immediately turn them into action.
    Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale.
  • You eliminate organizational silos forever.
    Unify your teams & partners for consistent, authentic, real-time moves.
Brand Mentality Center
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Trend timeline

Move at the Speed of the Consumer

The median lifespan of viral media trends is 34 hours.

The traditional approval timeline for marketing and media campaign changes can be as long as 8 days. 

To stay aligned with today’s consumers requires immediate responses, many times each day. Don’t be last week’s news.

Launching Campaigns At The Speed of Media Moments

Sightly can launch campaigns in minutes using the Brand Mentality Platform.

The average agency takes over 7 days to launch a campaign. That’s a problem because the average media moments only last 36 hours. If your brand wants to take advantage of viral media then speed is paramount. 

Data In, Action Out

Our massive data stream includes major social listening, 24/7 breaking news, media bias analysis, UGC media sources, and content/keyword tracking. We even bring in your target personas. 

Our Anticipation Software™ selects the signals that matter most to your brand and gives you actionable directions to respond in real-time.

Now, what if you could also bring all your own data sources into the mix?

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FIND THE RIGHT PROGRAM FOR YOU

Outrun Risk and Seize Opportunities

Activate media and marketing. Apply insights and intelligence. With speed. At scale.

Intelligence

Your brand’s mentality and our Anticipation Software™ fuel all your business and marketing strategies, personas, roadmaps, competitor hacks, comms and more.

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Full-Service

Your in-depth Brand Mentality™ profile guides our expert team to plan, activate, optimize and report your media across multiple digital channels.

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Self-Service

Brand-driven Anticipation Boards and SmartLists guide rapid-response media activation by your own team or third party.

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Customers and Partners

What They're Saying

In the past, we haven't been able to react this nimbly—due to decisioning, client approvals or monitoring situations as they unfold. Brand Mentality allows us to be prepared and react based on brand decisions we make upfront. It's been a big step forward in our ability to actually be real-time, not just hope for it!
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Katie ComerfordEVP, Digital
When things surface, which they do so quickly, Sightly has through, the Brand Mentality tool, the ability to act on our behalf really quickly. We can super quickly get up and live with a media campaign.
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Brittany HarshbargerAssociate Director, Growth Marketing
We love the ability to make decisions about content and trends with the Brand Mentality product, so that when opportunity strikes or risk arises, Sightly is able to instantly act accordingly and capitalize in real time while keeping brand safety a top priority.
Northwestern Mutual
Emily BenderoffSenior Digital Media Planner
Sightly’s Brand Mentality Platform offers our teams the ability to provide real-time inputs correlating our clients’ comfort level regarding their brand being seen adjacent to what they deem to be sensitive content on current events. With the ability to use our Brand Mentality inputs across platforms such as YouTube and TikTok, we have a scalable brand suitability framework for Horizon clients.
Horizon Media
Alex StoneSVP, Advanced Video & Agency Partnerships
“It's clear that the Sightly team understands our unique marketing challenges and objectives and puts together thoughtful media plans that fit. Best of all, we never feel like we're being sold, but rather that Sightly is aligned to our client's success.”
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Derek WelchVP, Media
“If I had to characterize the era we're in, it's Brand Mentality at the speed of the consumer. There's a disconnect between brands and the speed of the consumer—moving to new platforms, consuming new brand affinity. And you have to understand that the consumer now has value structure as a part of the decision-making, more so than ever. This is where brands are falling down because they may acknowledge it, but they don't really understand how it has changed the dynamic of their own behavior at the executional level.”
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Albert ThompsonManaging Director of Digital Innovation
“Our focus is specifically on news and news like content. I often say that junk news is like junk food. And unless you know what you're walking into in the first place, you can't make any kind of decisions about it. So, that's where there really is a lot of synergy between Ad Fontes Media and Sightly because, ultimately, what Sightly is doing is helping customers make those good decisions.”
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Vanessa OteroFounder & CEO
For our clients, perception is reality. Working with Sightly and Brand Mentality we have been able to identify, and both target and suppress content that we want to be actively involved with or avoid. This has increased the likelihood that we are delivering the right message at the right time and fueling behavior change, from current to desired beliefs.
CCF Creative Communications Agency in Minneapolis
Andy BrunnDirector of Media
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Mentality Matters for Outcomes

TAKE A LOOK AT THESE CASE STUDIES

From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of brands rely on the Brand Mentality™ platform to guide their media activations and maximize their outcomes across YouTube and Google, TikTok, CTV/OTT, Live Streaming and other premium publishers. 

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