Mentality Matters
For
Real-Time Marketing Brand Perspective Consumer Insights Business Intelligence Risk Avoidance Speed and Scale Cultural Moments Media Activation Competitive Edge Impactful Creative Brand Suitability Authenticity Consistency Driving Outcomes Eliminating Silos Buying on Values Contextual Targeting

The leader in real-time marketing and intelligence, driven through your brand’s unique perspective, values and positions

Group of people sharing social content

Mentality Matters
For Media Activation

Based on your Brand’s identity, we gather data across social media platforms, analyze it and give you realtime campaign recommendations.

TRUSTED BY TOP AGENCIES AND BRANDS

Put Your Brand at the Center

What happens when you fully define how your brand aligns with consumers and make that the linchpin for everything you do?

  • You identify the signals that matter most from any data source.
    Social listening, breaking news, media moments, viral trends, market intelligence—you name it.
  • You immediately turn them into action.
    Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale.
  • You eliminate organizational silos forever.
    Unify your teams & partners for consistent, authentic, real-time responses.

Put Your Brand at the Center

What happens when you deeply define how your brand aligns with consumers and make that the linchpin for everything you do?

  • You identify the signals that matter most from any data source.
    Social listening, breaking news, media moments, viral trends, market intelligence—you name it.
  • You immediately turn them into action.
    Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale.
  • You eliminate organizational silos forever.
    Unify your teams & partners for consistent, authentic, real-time moves.
Brand Mentality Center
group of students with smartphones
Trend timeline

Move at the Speed of the Consumer

The median lifespan of viral media trends is 34 hours.

The traditional approval timeline for marketing and media campaign changes can be as long as 8 days

To stay aligned with today’s consumers requires immediate responses, many times each day. Don’t be last week’s news.

Launching Campaigns At The Speed of Media Moments

Sightly can launch campaigns in minutes using the Brand Mentality Platform.

The average agency takes over 7 days to launch a campaign. That’s a problem because the average media moments only last 36 hours. If your brand wants to take advantage of viral media then speed is paramount. 

Data In, Action Out

Our massive data stream includes major social listening, 24/7 breaking news, media bias analysis, UGC media sources, and content/keyword tracking. We even bring in your target personas. 

Our Anticipation Software™ selects the signals that matter most to your brand and gives you actionable directions to respond in real-time.

Now, what if you could also bring all your own data sources into the mix?

FIND THE RIGHT PROGRAM FOR YOU

Outrun Risk and Seize Opportunities

Activate media and marketing. Apply insights and intelligence. With speed. At scale.

Intelligence

Your brand’s mentality and our Anticipation Software™ fuel all your business and marketing strategies, personas, roadmaps, competitor hacks, comms and more.

Full-Service

Your in-depth Brand Mentality™ profile guides our expert team to plan, activate, optimize and report your media across multiple digital channels.

Self-Service

Brand-driven Anticipation Boards and SmartLists guide rapid-response media activation by your own team or third party.

Customers and Partners

What They're Saying

Mentality Matters for Outcomes

TAKE A LOOK AT THESE CASE STUDIES

From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of brands rely on the Brand Mentality™ platform to guide their media activations and maximize their outcomes across YouTube and Google, TikTok, CTV/OTT, Live Streaming and other premium publishers. 

Sightly
Scroll to Top