Mentality Matters
For Real-Time Marketing Brand Perspective Consumer Insights Business Intelligence Risk Avoidance Speed and Scale Cultural Moments Media Activation Competitive Edge Impactful Creative Brand Suitability Authenticity Consistency Driving Outcomes Eliminating Silos Buying on Values Contextual Targeting
The leader in real-time marketing and intelligence, driven through your brand’s unique perspective, values and positions

Mentality Matters
For Media Activation
Based on your Brand’s identity, we gather data across social media platforms, analyze it and give you realtime campaign recommendations.
- YouTube Measurement Program Partner
TRUSTED BY TOP AGENCIES AND BRANDS
Put Your Brand at the Center
What happens when you fully define how your brand aligns with consumers and make that the linchpin for everything you do?
- You identify the signals that matter most from any data source.
Social listening, breaking news, media moments, viral trends, market intelligence—you name it. - You immediately turn them into action.
Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale. - You eliminate organizational silos forever.
Unify your teams & partners for consistent, authentic, real-time responses.
Put Your Brand at the Center
What happens when you deeply define how your brand aligns with consumers and make that the linchpin for everything you do?
- You identify the signals that matter most from any data source.
Social listening, breaking news, media moments, viral trends, market intelligence—you name it. - You immediately turn them into action.
Activate media, drive content and creative, fuel strategy, product, PR, new business, competitor hacking, etc.—at scale. - You eliminate organizational silos forever.
Unify your teams & partners for consistent, authentic, real-time moves.



Move at the Speed of the Consumer
The median lifespan of viral media trends is 34 hours.
The traditional approval timeline for marketing and media campaign changes can be as long as 8 days.
To stay aligned with today’s consumers requires immediate responses, many times each day. Don’t be last week’s news.

Launching Campaigns At The Speed of Media Moments
Sightly can launch campaigns in minutes using the Brand Mentality Platform.
The average agency takes over 7 days to launch a campaign. That’s a problem because the average media moments only last 36 hours. If your brand wants to take advantage of viral media then speed is paramount.
Data In, Action Out
Our massive data stream includes major social listening, 24/7 breaking news, media bias analysis, UGC media sources, and content/keyword tracking. We even bring in your target personas.
Our Anticipation Software™ selects the signals that matter most to your brand and gives you actionable directions to respond in real-time.
Now, what if you could also bring all your own data sources into the mix?
FIND THE RIGHT PROGRAM FOR YOU
Outrun Risk and Seize Opportunities
Activate media and marketing. Apply insights and intelligence. With speed. At scale.
Intelligence
Your brand’s mentality and our Anticipation Software™ fuel all your business and marketing strategies, personas, roadmaps, competitor hacks, comms and more.
Full-Service
Your in-depth Brand Mentality™ profile guides our expert team to plan, activate, optimize and report your media across multiple digital channels.
Self-Service
Brand-driven Anticipation Boards and SmartLists guide rapid-response media activation by your own team or third party.
Customers and Partners
What They're Saying








Mentality Matters for Outcomes
TAKE A LOOK AT THESE CASE STUDIES
From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of brands rely on the Brand Mentality™ platform to guide their media activations and maximize their outcomes across YouTube and Google, TikTok, CTV/OTT, Live Streaming and other premium publishers.