HELPING BRANDS
Anticipate the Unexpected
We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead.
Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks.
HELPING BRANDS
Anticipate the Unexpected
We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead.
Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks.
WE AIM FOR WHERE YOUR AUDIENCE IS GOING
Not for where it’s been.
Rapidly changing conditions impact your audience’s behaviors in unexpected ways.
Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives.
Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course.
WE AIM FOR WHERE YOUR AUDIENCE IS GOING
Not for where it’s been.
Rapidly changing conditions impact your audience’s behaviors in unexpected ways.
Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives.
Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course.
OBSESSED WITH OUTCOMES
Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed.
Components include our planning and insights tool, contextual intelligence and brand mentality engine, high-performance YouTube, TikTok, connected TV, live streaming video and premium media advertising services.
Innovative algorithms align media signals with your highest business priorities to engineer unparalleled marketing results.
OBSESSED WITH OUTCOMES
Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed.
Components include our planning and insights tool, contextual intelligence and brand mentality engine, high-performance YouTube, TikTok, connected TV, live streaming video and premium media advertising services.
Innovative algorithms align media signals with your highest business priorities to engineer unparalleled marketing results.
YOUR BRAND MENTALITY™ IS OUR PLAYBOOK
It’s no longer just about brand safety or brand suitability. This brave new world demands real-time adjustments to how we align your brand with your audiences to achieve your desired outcomes.
That’s why we start with your Brand Mentality™.
It’s our playbook for making proactive moves on your behalf in the sentiment of each new moment.
YOUR BRAND MENTALITY™ IS OUR PLAYBOOK
It’s no longer just about brand safety or brand suitability. This brave new world demands real-time adjustments to how we align your brand with your audiences to achieve your desired outcomes.
That’s why we start with your Brand Mentality™. It’s our playbook for making proactive moves on your behalf in the sentiment of each new moment.
YOUTUBE MEASUREMENT
Sightly is one of 11 trusted partners Google has selected for the YouTube Measurement Program, giving us access to massive volumes of data and metadata daily for content targeting and brand suitability.
LEVELSET™ TOOL
This historical data-driven tool shows cost and performance trends over time by outcomes, personas, locations, devices and more to make campaign planning a breeze and then provide relevant insights vs. actual performance post-campaign.
DIVERSITY & INCLUSION
Our United Outcomes program uplifts our community by strengthening our recruiting practices and empowering the next generation of industry leaders through education and mentoring of underserved youth.
The Sightly Difference
“When you work with Sightly, you are going to achieve desired performance.
We trust them and love their transparency and their service”
VP of Digital Investment
Major Media Agency
Find out what makes our approach to media so smart and agile in this comprehensive overview of our technology and services
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Check out our Video Performance Kit to see how you can knock your next video campaign out of the park!
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Case Studies
We Maximize Outcomes
Have a look and see how
From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of amazing partners rely on Sightly to tell their stories, align their Brand Mentality™ moment-to-moment and maximize their outcomes through digital ad campaigns across YouTube and Google, TikTok, Living Room TV, Live Streaming video and other premium publishers.
Outcomes worth celebrating.
AD PERSONALIZATION FUELS INTENT SIGNALS
Custom branded overlays on YouTube video assets captured user attention and drove customers and target audiences to local spa locations within target geo.
SEE MORE HERE
We Maximize Outcomes
Have a look and see how
From auto dealers and QSRs to CPG brands, multi-national financial institutions and consumer electronics giants, a wide variety of amazing partners rely on Sightly to tell their stories, align their Brand Mentality™ moment-to-moment and maximize their outcomes through digital ad campaigns across YouTube and Google, TikTok, Living Room TV, Live Streaming video and other premium publishers.
Outcomes worth celebrating.
AD PERSONALIZATION FUELS INTENT SIGNALS
Custom branded overlays on YouTube video assets captured user attention and drove customers and target audiences to local spa locations within target geo.
SEE MORE HERE
REACHING AN AUDIENCE WITHOUT TARGETING
Sightly had to remove age targeting to comply with Fair Lending Laws for credit card campaign and still outperformed Nielsen on-target benchmark.
SEE MORE HERE
DRIVING DEALER VISITS WITH DATA SCIENCE
We used bespoke algorithms and custom-built power personas to outperform historical multicultural auto dealership visit rate in select geos.
SEE MORE HERE
©2020 Sightly All Rights Reserved
©2020 Sightly All Rights Reserved
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